Here’s to a little less gloss and a lot more texture.

Have you noticed, by any chance, that the purchasing patterns of consumers and businesses have changed just a tad in the last, oh… decade? Mad Men are turning over in their graves. Pages from time-honored marketing playbooks have been scattered to the four winds by a new social order. Outbound is inbound. UXD is pushing POS off the shelf. Markets are now Communities where buyers don’t want to be told what they need – and rightfully so!

Alright then, this hardly qualifies as news. The world has turned. Marketers must adapt to new realities and employ new technologies. Embrace new platforms that lead to positive outcomes, or rather, conversions. But let’s not be blinded by the light of all things new and shiny.

“What we’ve got here is a failure to communicate.”  –  Captain, Cool Hand Luke

Those who wish to engage, inform and persuade an audience face a multitude of challenges. While it’s important to choose the best channels and nurture the best databases, the mission isn’t accomplished through technical accomplishment alone. At OHD3, we’re convinced that the need to combine solid thinking, great writing and superior design is greater than ever for those wanting to rise above the clatter of bells and whistles. The vision is simple: Good creative matters.

We are hands-on marketing communications people. We’re strategically oriented. We’re award winners with experience in a wide range of service and product categories. We take great satisfaction in coming up with ways to engage that person on the other end of the funnel who’s already got more than enough information to sort through.

This is our stock in trade: The art of thought, word and image. Please take some time and look around ohd3.com. If you find things here that resonate, we’d love to talk with you.

Contact:  Gerry O’Hara, Creative Director   I    gerry@ohd3.com   I   203-249-0626
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